A well designed brand packaging can make or break a product's success. From concept to execution, I felt the only way we could get this product off the shelves was to make it shine, so thats what we did. Gold and silver embossed foil packaging with 52 individually designed cards sealed with a metallic silver and red sticker.
It was my idea to do a Heaven & Hell card deck and it was Jason Gomez at Flying Coffin who supported me throughout the long, painful process. Getting each card to fit with the next and the tuck box looking just right took over 2 months to finalize. We ended up doing two runs of 100 decks, one of silver foil and one of gold foil, each selling out within a few days. I am very proud the way this project turned out and flew off the shelves, not to mention the huge honor it is working with a brand like Flying Coffin.
"I started working with Matt Worthey 3 years ago while looking to expand my brand Flying Coffin. I was in need of some fresh ideas and had received numerous recommendations to go through Matt as a designer and brand strategist. Its great working with him because I only have to give him a couple ideas and he runs with it in a very creative and original way. I am consistently happy with his responsiveness and attention to detail. It was no doubt in my mind that these cards would sell fast and easy based on the amount of time and effort that was put into them."
- Jason Gomez, Owner Flying Coffin
From 2016-2018 I had the pleasure of working for a small branch off of Sports Illustrated called Sports Illustrated Play. At SI Play I led a team of front-end designers and back-end site builders to produce high quality web designs while on very short deadlines. I also had the task of creating web and print graphics for clients as small as a little league team to as big as a USA sponsored sports organization.
Web design has never been one of my greatest strengths, but this gave me the opportunity to learn and grow in a field that needed improvement. Since being at SI Play I now feel confident in web design and look forward to continuing to utilize it as one of my new strengths.
"Matt has been a cornerstone to our creative team at Sports Illustrated Play. Not only is he knowledgeable of the product and what it's capable of, he's often able to think outside the box in terms of designs for our sites. Our customers appreciate this and have, on numerous occasions, specifically noted how much they loved the graphic design of the site than anything else. His experience and enthusiasm for design has really been something that's helped to set our product apart from our competitors. From logo design to website design, marketing materials and internal products, he has proved to be able to handle anything thrown his way. His attention to detail and understanding of art overall has been a superb asset."
- Nathan Luck, Creative Producer
In 2016 Marissa McClain of the Boston Red Sox organization reached out to 34 artists around the nation to create a truly unique project. The "Thanks Papi" Project features 34 billboards throughout the Boston area, each designed by a different artist to celebrate soon to be Hall of Famer David "Big Papi" Ortiz.
It was an unbelievable honor to be approached to design something for such an outstanding athlete who has done so much for the city of Boston. Each billboard piece had to include Ortiz's number "34" in as a creative and original concept while showcasing the artists aesthetic. I choose Ortiz's iconic gold chain to be the main piece of imagery in addition to updating the Boston logo on the jersey to read "Big Papi". Its very humbling to do work alongside 33 other amazing artists, some who have helped shape who I am as a designer.
To see more art from the project, click here
Ninth Inning was a brand I was immediately excited to work for. I had followed the brand for a while before working with them and they've become one of my favorite clients. Anything baseball related is always a plus, but working with someone who enjoys adding a little rock music aesthetic to the baseball theme is right up my alley.
Over the years I've been lucky enough to design a numerous amounts of products for Ninth Inning, from custom leather bound baseballs to embossed beverage coasters. Each and every project is as fun as the last. With the back and forth print projects, Mark also commissioned me to redesign their retail website which is always a heavy task, but a nice change of pace from the normal production. Stay tuned for more exciting things from Ninth Inning!
"When I had the chance to work with Matt on some designs for a few t-shirts, I jumped all over it. Before I knew it, the items he was creating for us were flying off the shelf. He brings an excellent take on graphic design as well as sports aesthetics. Fast forward three years later & he’s still spear heading our designs. His attention to detail is only matched by his skills for creating original work."
- Mark Champion, Owner Ninth Inning
Over the past 10 years I've accumulated folders upon folders of merch designs, some for bands, some for sports teams, clothing brands and so on. Here I've showcased about an eighth of the more recent works that have gone to print in one form or another.
The fact that Ive been given the chance to design shirts for some of the bands I grew up idolizing or work with some of the top street wear brands still blows my mind.
"We are always striving to have fresh designs from creative artists and Matt Worthey never disappoints. The times we have worked with Matt he impresses us on his ability to make truly creative designs in a very short amount of time. We work with many designers at Impericon and what sets Matt apart is his timely response, sharp design sense and how easy it is to work with him."
- Joshua Harold, Impericon Merch
Working for clients non-stop leaves very little time to do the type of design work I've been itching for. Thats how Grim Brand started. Stein Hansen, a friend and fellow designer, and I started the brand in Seattle, Washington as a creative outlet from our everyday lives of creating artwork for other people. We wanted to do what we wanted, when we wanted to.
We both take turns with collaborative creative direction, branding, apparel design, illustration, specialty engraving and accessory design. Its been exactly what we've wanted it to be and we continue to grow along with the brand.
With both sides of my family from the Bay Area, it was inevitable that I would grow up a Giant fan. So I was in total disbelief when I received an email from clubhouse manager Abe Silvestri inquiring about logos for both Home and Visitor Clubhouses. He was interested in keeping the vibe and aesthetic of the Giants brand, but without any of the brand logos. There is nothing more iconic to the San Fransisco area than the Golden Gate Bridge and the colors black and orange. With the combination of those two elements it was simple to create a logo that worked perfectly for the organization. Later on I was commissioned for 3 wallpaper pieces for Giant greats, Posey, Bumgarner and Crawford. One of my all time favorite clients!
I've always been interested in the concept of wedding invitations, some couples, like myself, see it as a chance to get creative and produce something you'll remember forever. I've done a few invitations here and there, but it wasn't until I got the chance to do one for myself that I actually got to take advantage of the amazing opportunity to "brand" the invitations.
We decided to go with a travel theme (considering the ceremony is in Antarctica), from the map and luggage tag to the vast amount of vintage stamps on the gold lined envelope. Each screen printed invitation came foil embossed with two hand stamped pieces, cut, cornered and lastly, assembled. This process took us weeks to get all 150 invites finished, but in the end, the project was worth the time and effort and Im proud at what we were able to accomplish.
How your company is perceived through the eyes of your target audience is what determines whether or not they will be future clients or customers. Great branding creates and exposes your vision—it lets the customer know what your business is about even before they commit to your product or service. It is very important for me to get every detail of your vision and bring it out in your brand. All of this makes creating the perfect logo a very difficult task, but one that I'd love to take on!
"I have been very impressed by Worthey’s ability to literally read my mind and deliver a graphic that perfectly symbolizes my vision and conveys the stylish, modern and elegant image I need to sustain the international development of my record label."
- Josh Brumley, Owner Panic Records
The Big 3 approached me to help brand their vision for the newest basketball competition The Big-3 Tournament. The 3-on-3 pro basketball league founded by Ice Cube featuring All-Stars, Hall of Famers and World Champions all coming together to prove they still have what it takes to win.
Art Director Stein Hanson needed visuals that worked within the basketball industry while keeping a fresh new feel that paralleled Ice Cubes unique taste. It wasn't until half way through the Big-3 season that I realized how well we nailed the aesthetic. Ice Cube started wearing the Go Big shirt in every interview, press conference and meet and greet. Always a good feeling when you see a client happy with your work!
"I approached Matt to work on the Big 3 project because of his strengths in both typography design and illustration. He delivered great work with a clear understanding of the sport and the look that goes with it."
- Stein Hansen, Art Director
"Working with Matt is about as easy as it gets. It's rare you come across a designer that is as reliable and talented as Matt is and we couldn't be happier with the work he has produced for us. We knew right away that we found our guy!"
- Dave Phillips, Owner Pelican Bat Wax
From 2013 to 2016 I worked on Microsofts Xbox Live and Online Retail teams in Seattle, Washington. While with the Xbox Live team I mainly created ad experiences for the Xbox 360 and Xbox One consoles, collaborated with developers and art directors and designed and sliced UI friendly advertisements for development.
While working with the Online Retail team I create ads that promoted current Microsoft products and promotional deals. Worked closely with channel managers to utilize my copy editing skills and UX best practices. Microsoft is always a tricky company to work for because of their very specific brand guidelines so each round of design work had to make its way through at least 5 steps prior to approval.