The Big 3 approached me to help brand their vision for the newest basketball competition The Big-3 Tournament. The 3-on-3 pro basketball league founded by Ice Cube featuring All-Stars, Hall of Famers and World Champions all coming together to prove they still have what it takes to win.
Art Director Stein Hanson needed visuals that worked within the basketball industry while keeping a fresh new feel that paralleled Ice Cubes unique taste. It wasn't until half way through the Big-3 season that I realized how well we nailed the aesthetic. Ice Cube started wearing the Go Big shirt in every interview, press conference and meet and greet. Always a good feeling when you see a client happy with your work!
"I approached Matt to work on the Big 3 project because of his strengths in both typography design and illustration. He delivered great work with a clear understanding of the sport and the look that goes with it."
- Stein Hansen, Art Director