A well designed brand packaging can make or break a product's success. From concept to execution, I felt the only way we could get this product off the shelves was to make it shine, so thats what we did. Gold and silver embossed foil packaging with 52 individually designed cards sealed with a metallic silver and red sticker.
It was my idea to do a Heaven & Hell card deck and it was Jason Gomez at Flying Coffin who supported me throughout the long, painful process. Getting each card to fit with the next and the tuck box looking just right took over 2 months to finalize. We ended up doing two runs of 100 decks, one of silver foil and one of gold foil, each selling out within a few days. I am very proud the way this project turned out and flew off the shelves, not to mention the huge honor it is working with a brand like Flying Coffin.
"I started working with Matt Worthey 3 years ago while looking to expand my brand Flying Coffin. I was in need of some fresh ideas and had received numerous recommendations to go through Matt as a designer and brand strategist. Its great working with him because I only have to give him a couple ideas and he runs with it in a very creative and original way. I am consistently happy with his responsiveness and attention to detail. It was no doubt in my mind that these cards would sell fast and easy based on the amount of time and effort that was put into them."
- Jason Gomez, Owner Flying Coffin